Case Study: paper republic speeds up UX testing and boosts conversions with Shogun A/B Testing

Paper Republic boosts conversion with Shogun in just 2 days

Paper Republic, a maker of high-quality leather journals and stationery, faced a challenge in testing site improvements due to a lack of engineering resources. Before using Shogun A/B Testing, validating UX hypotheses was a slow, complex process that required developer involvement, causing many decisions to be based on assumption rather than data.

By implementing Shogun, the team gained an easy-to-use, Shopify-native platform to run experiments without coding. This allowed them to quickly validate ideas, such as a bundle component list on a collection page which reached 100% statistical significance in two days and improved conversion rates. Shogun enabled Paper Republic to build a culture of data-driven decision-making and uncover the significant impact of seemingly small UX changes.

Paper Republic