Case Study: The Ridge Wallet increases revenue and click-throughs with Shogun

How The Ridge Increased Revenue by $2.5M

The Ridge Wallet, a fashion/accessories brand based in Santa Monica, wanted to improve its customer journey and make experimentation easier. Before using Shogun, building and running tests was time-consuming, and the team needed a flexible way for multiple members to quickly create relevant pages for different stages of the funnel.

Using Shogun’s page builder and A/B testing tools, The Ridge created dedicated funnel experiences, including a new homepage CTA that sent shoppers to an educational “Switch” page before a product page. With Shogun, the brand saw a 20X increase in click-through rate, a 15% lift in conversion, and an estimated $2.5M in additional revenue, while also rebuilding its blog and continuing to run more tests.

The Ridge Wallet

Paul Kane

The Ridge Wallet