Case Study: Sunny 16 Achieves a 279% Conversion Rate Increase with Shogun

How Sunny 16 Boosted Conversion Rate by 279% with Shogun

Sunny 16, a camera accessories and gear brand founded by photographer and entrepreneur Shant Kiraz, needed a better way to optimize its Shopify product pages as Meta ad costs rose and conversions became less consistent. To solve this, the team turned to Shogun’s visual page editor and A/B testing tools to make stronger, more effective product page customizations.

Using Shogun, Sunny 16 tested a redesigned product page that highlighted the value proposition earlier, organized details into tabs, and shortened the layout for easier scanning. The winning variant drove a 2.8% conversion rate versus 0.74% on the original, a 279% increase. Shogun’s A/B testing also gave the team a repeatable way to keep experimenting and improving store performance.

Sunny 16

Shant Kiraz

Photographer and Entrepreneur