Case Study: Leesa achieves 30% higher conversion rates with Shogun

How Leesa Saved Over $250,000 and Increased Conversion Rates by 30%

Leesa, the innovative ecommerce mattress brand, was looking for a better way to engage nearly 350,000 monthly visitors while coping with rising customer acquisition costs and a slow content-update process that depended heavily on developers. The company also needed to maintain strong site performance on mobile, since 65% of users started on mobile devices.

Using Shogun Page Builder, Leesa enabled its marketing team to self-manage content, use custom elements like a reusable Social Proof Bar, and speed up store expansion with store syncing. With Shogun, Leesa increased conversion rates by 30%, lifted average order value by 20%, improved development team efficiency by 90%, and saved about $250,000 per year in development costs, while also reducing new-region launch time from six to seven months to just two weeks.

Leesa