Case Study: GE Appliances speeds up ecommerce content creation with Shogun

How GE Appliances Found Revenue-driving Success With Shogun

GE Appliances, a global provider of home appliances, faced significant challenges in scaling its direct-to-consumer web channel. Their static HTML site required heavy developer reliance for even minor changes, leading to slow time-to-market, high costs, and an inability to experiment with conversion optimization. They needed a solution to gain precise control over content creation and manage multiple sub-brands efficiently.

By implementing Shogun's Advanced plan page builder, the team gained a no-code visual editor to create and update content. Shogun enabled features like Global Snippets and content syncing to efficiently manage multiple brand sites. This resulted in the team building over 500 custom pages, reducing page build time from weeks to hours, and gaining the agility to launch revenue-driving campaigns quickly, all while simplifying internal workflows and reducing reliance on developers.

GE Appliances

Phil Back

Senior UX Web Designer