Case Study: Copper Cow Coffee boosts conversions and subscription growth with Shogun

How Copper Cow Grew Their Brand Through Education

Copper Cow Coffee, an ecommerce-first coffee brand, introduced a new Vietnamese pour-over product to the US market and needed to educate its customers on how to use it. Their marketing strategy relied on creating effective educational and landing pages, but they were initially hampered by a development process dependent on a third-party agency and Liquid code. Without in-house developers, even minor design tweaks were impossible, slowing down their ability to create the pages crucial for their growth.

The company implemented Shogun Page Builder, which gave their marketing team total control over the design process without needing to write code. Using Shogun, they could quickly build and A/B test custom landing pages. This capability was pivotal; by creating a dedicated subscription education page, they doubled their conversion rate. Shogun enabled Copper Cow to move quickly, resulting in some landing pages achieving conversion rates of around 10%.

Copper Cow Coffee

Debbie Wei Mullin

Founder & CEO