Case Study: Beardbrand increases AOV and conversion rate with Shogun

How Beardbrand Increased its Conversion Rate by 40.1% (So Far)

Beardbrand, a natural men’s grooming brand based in Austin, Texas, wanted to create a compelling holiday bundle without relying on discounts, which go against its pricing policy. To support this challenge, the company used Shogun to build a long-form landing page for its Ultimate Grooming Bundle, giving customers a richer shopping experience for a complex offer with multiple products and SKUs.

Using Shogun’s Product Box, HTML Element, and Section features, Beardbrand created a page that showcased all bundle items, linked a button to a Shopify permalink, and automatically applied a 25% discount only when all items were added to cart. The result was a streamlined path to checkout and stronger performance: the page helped drive a 19% increase in average order value, a 40.1% increase in conversion rate, and bundle sales that quickly exceeded four figures.

Beardbrand

James Wilson

Growth Marketing Manager