Case Study: HART streamlines web updates and boosts agility with Shogun’s AI Section Builder

HART boosts conversion rate with Shogun's AI Section Builder

HART, a sister-run jewelry brand, faced challenges due to its small, lean team. Their website updates depended on an external developer, causing significant delays that slowed creative momentum and hindered the ability to quickly test new ideas or react to customer feedback. They needed a way to bring control and flexibility for web operations in-house without compromising on design quality. This led them to the vendor, Shogun.

By implementing Shogun’s AI Section Builder, HART's marketing team could use plain language to instantly create new Shopify sections without code. This solution eliminated developer bottlenecks, allowing for quick updates and the implementation of new features like a visual filter navigation. The results were both immediate and measurable; after launch, the brand saw an increased conversion rate and decreased page views, indicating customers were finding products faster. The tool provided creative autonomy, saved hours of work, and empowered the small team to move faster and focus on growth.

HART