Case Study: Grace Loves Lace accelerates global Shopify content creation with Shogun

Grace Loves Lace Boosts Global Growth With Custom Landing Pages in Shogun

Grace Loves Lace, the largest direct-to-consumer independent bridal brand in the world, needed a faster and more flexible way to manage its growing ecommerce presence across six regional Shopify stores. Before using Shogun, its Shopify storefront pages were heavily custom-coded, making it difficult for the team to optimize content quickly, publish updates efficiently, or make changes without developer support.

With Shogun’s Advanced plan, Grace Loves Lace used Global Snippets, content syncing, and a visual page builder to reuse and update content across multiple stores, create custom landing pages and blog layouts, and reduce reliance on developers. The results were significant: the team built 200+ custom pages, saved 30 hours per week on page building, and gained a more consistent, high-converting Shopify experience across all six sites.

Grace Loves Lace

Madeleine Thistleton

Ecommerce Specialist