Case Study: Alicia Adams Alpaca boosts luxury ecommerce conversions with Shogun

Alicia Adams Alpaca boosts conversion rates 69% with Shogun

Alicia Adams Alpaca, a luxury alpaca wool brand, faced declining sales and a fragmented ecommerce website that failed to reflect its sustainable, high-quality heritage. Their site lacked merchandising functionality and was cluttered with poorly integrated apps, creating a disjointed customer experience and missed SEO opportunities. The agency Atelier Commerce identified this as a brand storytelling crisis and partnered with Shogun for a solution.

Atelier Commerce executed a complete site rebuild using Shogun Page Builder, which provided the editorial-quality flexibility needed for their vision. They transformed the brand's extensive press coverage into a shoppable asset by sourcing high-resolution images and rewriting content for SEO, seamlessly linking it to products. The solution dramatically increased the conversion rate by 69% and raised the average order value by 10%, while also enabling sophisticated content scheduling and targeted promotions for the client.

Alicia Adams Alpaca