Case Study: Society for Nonprofits refreshes its brand and magazine with The Shoestring Agency

Society for Nonprofits refreshes its brand for 30th anniversary with The Shoestring Agency

The Society for Nonprofits, a large nonprofit management support organization with over 6,000 members, sought to update its brand identity for its 30th anniversary. They engaged The Shoestring Agency to undertake a comprehensive rebranding, which included revamping their logo, shortening their name, and redesigning their magazine, Nonprofit World.

The Shoestring Agency delivered a full rebrand, creating a fresh new look that incorporated elements from the organization's past. Following the visual redesign, they also developed a new strategic marketing plan and messaging for the society. The results were highly successful, with the membership director reporting overwhelmingly positive feedback from members. The client praised The Shoestring Agency for their sector knowledge, creative approach, and attention to detail.

Society for Nonprofits