Case Study: Rhone boosts conversion, AOV, and CPA with Shoelace

Rhone boosts conversion rate 12% with Shoelace

Rhone, a premium men's activewear brand, was concerned that its repetitive retargeting ads were creating a poor customer experience and failing to authentically convey its brand ethos. They needed a full-funnel, personalized retargeting journey to replace their redundant creative mix and reached out to Shoelace for its Customer Journey Retargeting solution.

Shoelace implemented its Journeys product for Rhone, creating a diverse and segmented sequence of ads utilizing the brand's content. This solution delivered a memorable customer experience at every stage of the buying journey. The results were a 12% increase in conversion rate, a 28% increase in average order value, and a 19.3% decrease in cost per acquisition.

Rhone