Case Study: Plants in a Box achieves 387% revenue growth with Shoelace Prospecting

Plants in a Box boosts revenue 387% with Shoelace

Plants in a Box, a family-run online plant nursery, had grown to offer over 800 varieties but needed to expand its audience and reach new gardeners. They partnered with Shoelace and its Shoelace Prospecting service to introduce their brand to a broader market and drive acquisition.

Shoelace implemented a strategic prospecting plan that leveraged the brand's identity, which delivered results within just three days. The measurable impact was a 387% revenue increase, a 680% increase in social-attributed purchases, and a 180% increase in return on ad spend (ROAS).

Plants in a Box