Case Study: Mindy Mae’s Market boosts email revenue with Shoelace

Mindy Mae’s Market boosts email revenue 263% with Shoelace

Mindy Mae’s Market, a women's clothing retailer, was struggling with an ineffective email marketing strategy. They were sending too many non-segmented emails to their entire list, which risked alienating subscribers and damaging their sender reputation. They partnered with Shoelace to implement a more strategic approach using the Klaviyo platform.

Shoelace migrated the brand to Klaviyo and implemented a data-driven strategy focused on audience segmentation and personalized content. This solution dramatically increased revenue, with a 263% boost from campaign emails and a 153% increase from flow emails. Shoelace's work also improved the client's ROI to 28x, meaning they earned $28 for every $1 spent on email marketing.

Mindy Mae’s Market