Case Study: Invasion Toys boosts revenue and profit with Shoelace

Invasion Toys boosts revenue 85% with Shoelace

Invasion Toys, a collectibles retailer founded during the COVID-19 pandemic, faced the challenge of scaling its business beyond initial success. The founders had leveraged influencer marketing and basic social media but needed to optimize their advertising strategy to capture market share and fuel their goal of creating original products. They turned to the vendor Shoelace to manage their digital advertising.

Shoelace implemented a full-funnel advertising strategy, first taking over and optimizing the company's Facebook campaigns before expanding to Google Ads. The solution, managed by a dedicated strategist, involved in-depth keyword research and creating new, highly relevant campaigns tailored to the niche collector audience. This partnership with Shoelace drove impressive results, including an 85% increase in revenue, a 131% increase in profit, and a 49% lift in return on ad spend.

Invasion Toys