Case Study: Invasion Toys increases revenue over 200% with Shoelace

How Shoelace used Google Ads to help Invasion Toys increase revenue over 200%

Invasion Toys, a collectibles retailer founded during the COVID-19 pandemic, needed a way to scale their business beyond initial success with influencer marketing and social posts. Their challenge was to optimize their digital advertising to capture more market share and grow revenue as a new player competing against much larger companies. They partnered with the vendor Shoelace to manage their Google and Facebook ad strategy.

Shoelace implemented a holistic, cross-channel advertising solution. Their strategist optimized existing Google Ads campaigns and created new, highly targeted ones using thorough keyword research, designed to reach serious collectors. This strategy, combined with their work on Facebook, drove significant growth. As a result, Shoelace helped Invasion Toys increase its revenue by over 200% and build a base of repeat customers.

Invasion Toys

‍Nick Saponaro

Co Founder