Case Study: Plants in a Box quadruples revenue with Shoelace Prospecting

How Shoelace Prospecting helped Plants in a Box quadruple revenues during COVID-19

Plants in a Box, an Australian online plant retailer, wanted to expand beyond its existing community and reach a broader audience while keeping its brand approachable for novice and experienced gardeners. They turned to Shoelace Prospecting to help them scale customer acquisition and introduce the brand to new shoppers.

Shoelace developed a strategic prospecting plan tailored to Plants in a Box’s brand, including guidance on creative and video advertising, and quickly put it into action. Results appeared within three days, with sales skyrocketing so fast that the company had to reduce spend to keep up with demand, ultimately helping Plants in a Box quadruple revenue.

Plants in a Box

‍Ella Prince

Co-Founder