Case Study: Ruthie Grace Achieves 303% Revenue Growth with Shoelace

How Ruthie Grace & Shoelace Leveraged Community to Increase Revenue 303%

Ruthie Grace, a women's fashion boutique, faced the challenge of translating its strong in-person community feel to its online store as it expanded into e-commerce. Founder Tara Austin wanted a digital strategy that empowered customers and fostered connection, moving beyond simply making a sale. To achieve this, the company partnered with Shoelace.

Shoelace implemented a Customer Journey Retargeting strategy, analyzing the entire sales funnel to deliver highly relevant ads and messaging. This approach, combined with a later prospecting strategy using lookalike audiences, resonated deeply with the Ruthie Grace community. The solution led to extraordinary results for Ruthie Grace, including a 74% growth in overall revenue in the first year and a 303% increase in social-attributed revenue over two years, with ROAS rising 45% during the pandemic. Shoelace managed the technical aspects of the campaigns, freeing Tara and her team to focus on other business areas.

Ruthie Grace

‍Tara Austin

Co-Founder