Case Study: Rhone achieves stronger ROAS and premium brand experiences with Shoelace Retargeting Journeys

How Rhone crushed ROAS goals & delivered incredible brand experiences with Retargeting Journeys

Rhone, a men's activewear brand, was concerned that its repetitive retargeting ads were creating a poor brand experience and exhausting potential customers. They wanted to create a personalized, full-funnel customer journey that authentically represented their high-quality brand but found building it from scratch to be a daunting task. To solve this, they turned to the Customer Journey Retargeting service from Shoelace.

Shoelace implemented a personalized retargeting journey for Rhone using diverse creatives and detailed segmentation. This solution delivered a memorable brand experience at every stage of the buying process. As a result, Rhone crushed its ROAS goals, achieved stellar results, and was able to refocus its internal efforts on scaling the business and acquiring new customers.

Rhone

‍Kyle Johnson

Director of Digital and Performance Marketing