Case Study: iloveplum achieves 271% revenue growth with Shoelace full-funnel advertising

How Full-Funnel Advertising helped iloveplum grow revenue by 271%

iloveplum, a children’s clothing brand, wanted to get its playful brand in front of a broader audience and grow beyond its early word-of-mouth success. It turned to Shoelace for full-funnel advertising support, using Shoelace’s platform and expertise to reach new customers across social media.

Shoelace implemented prospecting and retargeting campaigns, along with integrations like Foursixty and Klaviyo, to create a more consistent customer journey and help guide creative strategy. The results were strong: prospecting quickly opened new markets, story-based ads performed especially well, and a customer appreciation event drove over 7x ROAS and tens of thousands of dollars in new revenue, helping iloveplum grow revenue by 271%.

iloveplum

Alexia Panza

CEO & Founder