Case Study: BikerHelmets boosts ROAS by 56% with Shoelace in-house creative

BikerHelmets boosts ROAS 56% with Shoelace

BikerHelmets, a leading manufacturer of stylish and safe motorcycle helmets, was achieving good results with its paid ads but sought to improve performance further. The challenge was that their existing creative assets, composed mainly of standard product photos, lacked the distinctive appeal needed to maximize engagement. They partnered with the vendor Shoelace to leverage its in-house creative services for a solution.

Shoelace designed brand-new static and video ad creatives from scratch, which were then tested on a fresh prospecting audience. This creative overhaul by Shoelace led to a dramatic 56% increase in ROAS, lifting it from 5.50x to 8.56x. The new ads also contributed to a 37% decrease in CPMs and a 150% boost in revenue, demonstrating the significant impact of high-quality, resonant ad content.

BikerHelmets