Case Study: Anne Mulaire grows revenue while cutting ad spend with Shoelace

Anne Mulaire grows revenue 22% while cutting ad spend 47% with Shoelace

Anne Mulaire, a Canadian luxury fashion brand, faced the challenge of growing its revenue without increasing its marketing spend. With thin margins due to its ethical production model, its paid media accounts were inefficiently structured and overly reliant on retargeting, limiting scalable and sustainable growth. Shoelace was engaged to help improve bottom-line growth while adhering to strict profitability targets.

Shoelace implemented a strategy that restructured the ad accounts, reallocated budget from retargeting and Google to Meta, and launched new on-brand creative that clearly communicated the company's key differentiators. This solution delivered a 47% reduction in ad spend while increasing Shopify revenue by 22% year-over-year. The campaign also achieved a 15.09x MER, contributing to a 26% increase in gross profit for Anne Mulaire.

Anne Mulaire