Case Study: Hy-Vee boosts engagement and shoppable content with Shockoe

Hy-Vee boosts engagement with Shockoe by turning HSTV into a shoppable app

Hy-Vee, Inc., an employee-owned grocery retailer, partnered with digital experience vendor Shockoe to address challenges with its HSTV video platform. The platform was struggling with low repeat engagement and high bounce rates, preventing it from becoming a successful, inspirational hub for customers.

Shockoe designed and built unified mobile and web applications to transform the passive video site into an engaging, shoppable experience. The solution centered on discovery, curation, and anticipation, integrating features like personalized recommendations and direct "Shop the Show" functionality. This allowed Shockoe to help Hy-Vee achieve higher user engagement, drive revenue by connecting content to commerce, and strengthen customer loyalty.

Hy-Vee, Inc