Case Study: D.C. United turns stadium downtime into fan engagement with Shockoe's Blueberry Catch AR game

D.C. United launches mobile web AR game in 3 weeks with Shockoe

D.C. United faced the challenge of creating an engaging in-stadium activation for a sponsor that would capture fan attention during breaks in the action, function on stadium Wi-Fi, and drive traffic to concessions. The club partnered with vendor Shockoe to develop a solution for this match-day experience gap.

Shockoe designed and built Blueberry Catch, a mobile web augmented reality game that requires no app download. Fans play by catching virtual blueberries in their mouths using their phone's front camera. The solution provided a playable, shareable activation that successfully directed fans to concessions with a coupon offered upon game completion. Shockoe led the project from experience design to AR development, delivering the game in approximately three weeks in time for the home season.

D.C. United