Case Study: Altria achieves privacy-safe visitor analytics with Shockoe

Altria deploys 14-camera visitor analytics with Shockoe

Altria, a consumer goods company, wanted to understand how visitors moved through its Innovation Lab without compromising privacy by recording identities or sending video data externally. They engaged the vendor Shockoe to address this challenge of gathering anonymous spatial analytics.

Shockoe built a closed-circuit camera analytics system for the lab. The solution included ceiling-mounted cameras that produce aggregate heat maps, measure dwell time, and provide visitor counts, with all faces blurred and no data leaving the building. This allows the Altria team to evaluate demos and layouts based on how areas are utilized.

Altria