Case Study: Back to the Roots achieves scalable ecommerce fulfillment and rapid retail expansion with Shipwire

With sales revenue up 300% YOY by 2020, Back to the Roots needed an ecommerce fulfillment partner that could scale with their growth

Back to the Roots is an organic gardening company that makes indoor grow kits, seed packets and raised beds to connect families and kids with where food comes from. After sales jumped 300% year-over-year in 2020—fueled by demand for at-home, educational activities—the company needed a fulfillment partner that could scale quickly, handle fragile live products, and simplify complex integrations with major retailers.

Shipwire provided scalable ecommerce fulfillment from a central Illinois facility (reaching 93% of the U.S. in ~2 days) plus real-time order and inventory visibility, while Logicbroker enabled automated EDI connectivity to retailers like Target, Walmart and The Home Depot. The combined solution streamlined operations, eliminated manual order processing, supported dropshipping, and helped Back to the Roots expand into more than 5,000 new major retail locations while meeting retailer SLAs and accelerating delivery times.

Back to the Roots

Gary Duan

Director of Operations