Case Study: Rift Labs achieves automated fulfillment and scalable growth with Shipwire

Rift Labs - Customer Case Study

Rift Labs, founded by engineer Morten Hjerde and former CRM advisor Marianne Braathen‑Hals after a successful Kickstarter for their KICK pocket lights, grew quickly from a passion project into an in-demand consumer‑electronics brand. Rapid order volume forced the founders to spend disproportionate time on packing and shipping, diverting attention from product development and marketing.

They partnered with Shipwire and integrated it with their WooCommerce store to automate fulfillment and shipping. With orders handled and inventory distributed across multiple warehouses, the founders reclaimed time to focus on product and growth—resulting in thousands of customers, media coverage, and sustained expansion.

Rift Labs

Morten Hjerde

CEO