Case Study: Mio achieves scalable, automated order fulfillment with Shipwire

Mio’s unexpected growth demanded that the company scale its order fulfillment operation just as quickly

Mio, a maker of strapless heart‑rate sport watches, saw demand surge after a successful crowdfunding campaign that tripled its fundraising goal. The unexpected growth overwhelmed its fulfillment process: thousands of global drop shipments, high costs, and error‑prone communication managed by email and Excel instead of an integrated system.

Mio implemented Shipwire’s fulfillment platform with a Celigo‑enabled NetSuite connector to automate order, shipment confirmation, and tracking workflows, avoid costly custom integration, and provide direct‑to‑consumer shipping at competitive rates. The new solution eliminated manual EDI errors, sped up fulfillment (Shipwire handled 1,400 Mio LINK orders in a short span), reduced costs, and positioned Mio to expand into additional countries.

MIO

Tim Frazer

Operations Inventory & Forecast Analyst