Case Study: GREATS Footwear achieves scalable luxury direct-to-consumer ecommerce and global fulfillment with Shipwire

GREATS delivers sneakers via a luxury direct-to-consumer ecommerce experience enabled by Ingram Micro Commerce & Lifecycle Services

GREATS, founded in Brooklyn in 2013 by footwear veterans Ryan Babenzien and Jon Buscemi, set out to deliver premium, affordable sneakers through a direct-to-consumer model. With minimal retail footprint, the brand faced the challenge of building trust, delivering a consistent luxury online experience, and scaling operations without raising prices or sacrificing quality.

To solve this, GREATS partnered with Ingram Micro Commerce & Lifecycle Services (powered by Shipwire) for personalized shipping, global fulfillment, and forecasting technology. The partnership enabled a seamless end-to-end customer experience, supported rapid U.S. growth, and opened international markets—helping GREATS scale while preserving brand integrity and price competitiveness.

GREATS Footwear

Ryan Babenzien

Founder