Case Study: BeeInventive by Hive achieves global distribution and inventory visibility with Shipwire

BeeInventive - Customer Case Study

Bee Inventive, the father‑son team behind the Flow™ hive and one of Australia’s most successful Indiegogo campaigns (raising more than $12 million), faced a sudden challenge: fulfilling massive backorders and turning a crowdfunded product into a scalable global ecommerce brand while managing large, costly shipments and limited operational bandwidth.

They partnered with Ingram Micro Commerce & Lifecycle Services and used the Shipwire platform to automate Indiegogo order imports, integrate their Shopify store, and access global fulfillment across multiple countries. The result: backorders were fulfilled efficiently, inventory and order visibility improved, Flow hives now ship worldwide from multiple fulfillment centers, and Bee Inventive can focus on product innovation while a single provider handles distribution.

BeeInventive by Hive

Cedar Anderson

Founder