Case Study: Ajax achieves scalable, personalized ecommerce fulfillment with Shipwire

Ajax - Customer Case Study

Ajax, the Netherlands’ largest football club with more than 30 national titles, runs a busy online store that handled over 8,000 orders per day in 2017. To meet high-volume demand, frequent sales peaks around new releases and matches, and strong customer desire for personalized shirts and branded packaging, Ajax needed a fulfillment partner that could scale while preserving the club’s brand experience.

Ingram Micro Commerce & Lifecycle Services integrated with Ajax’s systems and processes to apply custom names to shirts (using Ajax-supplied equipment), provide gift-wrapping and branded materials, and use its warehouse management system to handle peak volumes without sacrificing quality. The partnership kept fulfillment fast and on-brand, contributed to Ajax winning the Sports & Leisure category in the 2016 Thuiswinkel Awards, and set the stage for continued collaboration.

Ajax