Case Study: Western Industries Corporation achieves faster quoting and additional carrier capacity with Shipwell

How WIC sources additional capacity with automated rating & best-in-class Managed Services

Western Industries Corporation (WIC), a custom shipping protection and crating company founded in 1973, struggled to compete with larger retailers’ fast, low‑cost shipping while running a small, largely in‑house logistics operation led by one logistics manager. When demand spiked and company trucks were fully committed, WIC faced slow carrier sourcing and quote turnaround (often 2–3 days), so they turned to Shipwell’s cloud-based TMS and managed services for real‑time quoting, booking, and visibility across a national carrier network.

Using Shipwell to source additional capacity and lean on a dedicated customer service rep, WIC received instant, often lower-than-expected rates, kept production moving, and avoided backed‑up shipments—improving customer satisfaction and saving money. Shipwell’s platform also delivered measurable visibility gains (an average of 11.7 automatic tracking and status updates per shipment), faster fulfillment of overflow loads, and the operational headroom WIC needs to scale its logistics team.

Western Industries Corporation

Jake Spencer

Customer Service and Logistics Manager