Case Study: Leading Consumer Goods & Electronics Retailer achieves 8% lift in first-attempt deliveries and 30% increase in pickups within 24hrs with Shipsy

Seamless Delivery Orchestration Helps A Leading Retailer To Boost First Attempt Deliveries By 8% & Pickups within 24hrs By 30%

Leading Consumer Goods & Electronics Retailer, a Middle East retailer with 12M+ customers and 46 stores, struggled to orchestrate deliveries across its own fleet and multiple 3PLs — facing poor 3PL visibility and SLA tracking, inconsistent labels and NDRs, fake delivery attempts, rising first-attempt failures, and slow returns. To address this, the retailer deployed Shipsy’s multi-courier delivery management platform.

Shipsy delivered a unified orchestration layer (90+ API integrations) with route optimization, intelligent auto-allocation, 3PL benchmarking, consolidated NDRs, smart labels, automated returns and WMS integration. As a result, the retailer increased first-attempt deliveries by 8%, boosted pickups within 24 hours by 30%, improved deliveries within 1–4 days by 24%, achieved a net auto order allocation rate above 90%, handled a 5x surge in demand more efficiently, and reduced engineering effort while providing real-time customer updates.