Case Study: Gulf Marketing Group achieves 12% reduction in transportation costs with Shipsy

How GMG is Redefining Commerce with AI & Ensured 12% Reduction in Overall Transportation Costs

Gulf Marketing Group (GMG) is a global retailer and distributor managing 650+ stores and 120+ brands across 12 countries. GMG faced underutilized own-fleet capacity, fragmented 3PL management, and a lack of tech-driven route planning and task allocation — so it deployed Shipsy’s Last-Mile Delivery and Multi-Carrier Management solutions along with AI-powered task allocation and a rider app to scale operations efficiently.

Shipsy integrated with GMG’s SAP ERP, digitized vehicle and driver data, implemented an AI auto-allocation engine, multi-carrier orchestration, a customer dashboard and a rider app to onboard freelance riders. As a result, Shipsy helped GMG achieve a 12% reduction in transportation costs, 31% increase in own-fleet utilization, 18% reduction in delivery turnaround time, 25% more shipments per day, a 34% decrease in incidental costs (supported by AWS ECS Fargate) and a 37% decrease in ETA SLA breaches (using AWS Redshift).

Gulf Marketing Group