Case Study: Xero Shoes achieves effortless, scalable order fulfillment with ShipStation

Xero Shoes - Customer Case Study

Xero Shoes, founded in 2009 by Steven Sashen after discovering barefoot running, makes minimalist running sandals and sells primarily through XeroShoes.com (and marketplaces like Amazon and Rakuten). After a huge demand spike from a Shark Tank appearance—over 3,000 pairs sold in the first week—the company struggled to manage rapid growth, inventory, international orders, and order volume across multiple sales channels.

To solve this they adopted ShipStation to centralize and automate order processing from their website and marketplaces. ShipStation made fulfillment easy to scale during sales spikes, simplified adding new channels, and became a key operational tool that let Xero Shoes handle growth and expand into additional sales platforms.

Xero Shoes

Steven Sashen

CEO