Case Study: West Coast Seeds achieves 200% increase in shipping capacity and 2400% faster order processing with ShipStation

West Coast Seeds Increase Shipping Capacity by 200% with ShipStation and Novatize

West Coast Seeds, a British Columbia–based organic seed company with a decades‑long ecommerce presence, faced a major shipping challenge when demand surged during the COVID lockdowns. Their legacy shipping system couldn’t handle the volume or accuracy required, creating slow fulfillment, increased errors, and a need for costly internal fixes just as online orders spiked.

They implemented ShipStation with ShipStation Services and were matched with Alliance Partner Novatize (plus integration via Alluvia Platform), which streamlined workflows and carrier connections. Processing time dropped from about two minutes per order to five seconds (≈2400% faster), shipping capacity increased 200%, staff were reallocated to higher‑value tasks, and overall shipping costs and errors were significantly reduced.

West Coast Seeds

Aaron Saks

President