Case Study: We Sell Mats achieves faster, scalable multichannel fulfillment with ShipStation

We Sell Mats - Customer Case Study

We Sell Mats, founded in 2006 by Ken and Missy Richardson in their garage, has grown into a leading supplier of foam mats selling across multiple marketplaces and operating from four warehouses. Rapid growth—especially through Amazon Direct Fulfillment—left operations struggling: manual order routing and label printing were time-consuming (four people spending 6–7 hours a day), and the company needed reliable EDI integration to handle rising volumes and route orders to the correct warehouse quickly.

To solve this, We Sell Mats implemented ShipStation with 53 automation rules to auto-tag orders, assign warehouses by location, and show live carrier rates, and partnered with eBridge Connections for Amazon–ShipStation EDI (orders, inventory, invoices, shipments and shipping requests). The result: label prep dropped to one person in under two hours, multichannel fulfillment is faster and more scalable, and the team can process large volumes efficiently to get products to customers sooner.

We Sell Mats

Jake Miller

Operations Director