Case Study: U-Lace scales fulfillment to 6,000+ orders and streamlines shipping with ShipStation

U-Lace - Customer Case Study

U-Lace makes colorful, customizable shoelaces inspired by Harajuku street style and gained national attention after appearing on Shark Tank. Rapid growth brought a major operational challenge: manually entering addresses and filling out international customs paperwork made order fulfillment slow and error-prone, especially during big surges in demand.

By adopting ShipStation, U-Lace automated shipping workflows, handled over 6,000 orders in the days after Shark Tank, and now processes hundreds of orders weekly with integrated inventory tracking and sales reporting. The result is faster, scalable fulfillment, happier customers, and a more manageable path to continued growth — ShipStation has become essential to their operations.

U-Lace

Tim Talley

CEO