Case Study: Tout Cuit scales shipping to handle doubled orders and achieves a 60% increase in returning customers with ShipStation

Tout Cuit - Customer Case Study

Tout Cuit is a Canadian meal delivery service that ships thousands of diet-specific frozen meals each week (about 4,500 meals/week) and faced complex logistics—meals shipped with dry ice must stay frozen for 56 hours and many deliveries require special apartment instructions. Rapid growth doubled order volume and exposed backend issues: orders weren’t transferring to shipping labels accurately and special Canadian characters caused address errors, creating the need for a more robust, scalable shipping solution.

Working with ShipStation and ecommerce partner Novatize, Tout Cuit integrated Shopify with ShipStation, fixed Canadian-character/address handling, and implemented custom label formatting so labels fit without manual handwriting or rework. The integration stabilized their fulfillment at scale, enabled full use of their Shopify/ShipStation setup, and contributed to a 60% increase in returning customers while preserving a strong customer experience.

Tout Cuit

Catherine Roussel

Director