Case Study: The Caramel Jar achieves frustration-free shipping and faster order fulfillment with ShipStation

The Caramel Jar - Customer Case Study

The Caramel Jar is a small-batch confectionery business known for classic, eco-friendly packaged caramels and featured in publications like Martha Stewart Weddings and Food & Wine. Founder Nicole Ebbitt sold through Etsy but struggled with PayPal Multi-ship errors and slow, manual label printing, which made daily shipping a major pain point.

Moving to ShipStation solved those issues by enabling batch shipping, quick order entry, saved addresses for recurring orders, and a simple Pick List that ties production to fulfillment. The result: faster label creation, smoother daily operations, and eliminated the shipping frustrations that had been slowing the business.

The Caramel Jar

Nicole Ebbitt

Founder / Master Confectioner