Case Study: Solly Baby cuts fulfillment time nearly in half and automates shipping with ShipStation

Solly Baby - Customer Case Study

Solly Baby, founded by Elle Rowley after the birth of her second child, makes The Wrap — a soft, comfortable baby carrier sold primarily through SollyBaby.com and social channels. As the brand grew, order fulfillment became a bottleneck: Elle was spending 15+ hours a week printing labels and sending tracking info, which ate into family time and prevented focus on marketing and sales.

Switching to ShipStation automated Solly Baby’s shipping processes, cutting her fulfillment workload by about half and saving significant time and money. The automation freed Elle to focus on growth and family, made returns and refunds much easier with simple label printing, and helped the business scale more efficiently.

Solly Baby

Elle Rowley

Owner