Case Study: Sock Club achieves streamlined, scalable subscription shipping with ShipStation

Sock Club - Customer Case Study

Sock Club, founded in Austin by Noah Lee and Dane Jensen, started as a colorful sock subscription and custom-sock business that quickly outgrew home-based packing. As they moved manufacturing to North Carolina and expanded subscriptions and wholesale work, they needed a consistent, scalable shipping and fulfillment process that supported multiple carriers, automated orders, and improved customer experience.

They implemented ShipStation’s cloud-based platform to centralize carrier integrations, automate order mapping, print batch labels remotely, and offer mobile, branded tracking and returns. The change allowed quick training of factory staff, faster hands-off global shipping with better rates, improved customer service, and freed the founders to focus on design, growth, and building a sustainable business.

Sock Club

Noah Lee

Founder