Case Study: Crazy Dog T-Shirts achieves scalable multichannel growth and streamlined shipping with ShipStation

ShipStation and ChannelAdvisor Help Crazy Dog T-Shirts Scale Their Business

Crazy Dog T-Shirts is a Rochester, New York–based apparel company started by brothers Tony and Bill Kingston in 2004 that designs and prints products in-house. As the business grew from a basement operation to a multichannel retailer, the team struggled to manage and maintain product listings across marketplaces and scale fulfillment efficiently—challenges that intensified during the pandemic when online demand surged and staffing was limited.

By adopting ChannelAdvisor to centralize listings and integrating it with ShipStation for order routing and branded shipping labels, Crazy Dog T-Shirts consolidated multichannel operations and sped up fulfillment. The combined solution streamlined order flow, improved package branding, simplified returns and customer service, and helped the company handle increased volume more efficiently while maintaining a strong customer experience.

Crazy Dog T-Shirts