Case Study: Selkirk cuts label processing time and saves 6 months of dev work with ShipStation API

Selkirk cuts label processing time by 50% with ShipStation

Selkirk, a leading pickleball equipment brand, faced the challenge of scaling its shipping infrastructure to keep pace with its explosive and unpredictable growth. They needed a solution that would not require their development team to spend months building carrier integrations from scratch or force them to migrate systems at every new growth stage. They turned to ShipStation to address this.

By leveraging the ShipStation API, Selkirk's development team built custom processes and automations on top of a robust foundation. This single integration provided access to four major carriers and allowed them to layer in their own supporting services. The solution delivered significant results, including cutting label processing time in half through automation and saving an estimated six months of development time.

Selkirk