Case Study: Rural King achieves 50% faster order processing with ShipStation

Rural King - Customer Case Study

Rural King, a farm‑supply retailer with over 100 stores and 8,000 employees that surpassed $1 billion in sales, needed to modernize ecommerce fulfillment. Their legacy setup relied on a single on‑prem access point per store, costly installs, paper‑based processes and complex manual rules, which made multi‑store inventory fulfillment error‑prone and slow.

Rural King integrated ShipStation’s API with Magento Order Manager so every location can create Ship From Store labels natively, apply automation rules and enforce SKU filters from the cloud. The change eliminated the paper process, enabled 40k shipments per month, supported 70% growth in e‑sales and 40% shipment growth, lowered shipping costs, sped delivery, and is expected to cut order processing time by 50% within seven months.

Rural King

Andrew Figgins

Director of eCommerce Technology