Case Study: Purple Elm Baby achieves faster shipping and time savings with ShipStation

Purple Elm Baby - Customer Case Study

Purple Elm Baby is a boutique baby-wrap shop started by Maggie in Brooklyn, now selling at PurpleElmBaby.com. Born from a need to carry infants comfortably and beautifully, the small, home-based business faced the practical challenge of fulfilling orders efficiently while juggling family life and limited time.

By adding ShipStation to their workflow, Purple Elm Baby dramatically sped up its busiest shipping days—the Orders page in particular made order processing fast, simple, and information-rich. The time savings let the founders run the shop from home with young children, improving fulfillment speed and overall operational usability.

Purple Elm Baby

Frank Stickney

Purple Elm Baby