Case Study: PunkyJane achieves 75% faster shipping and streamlined multi-store fulfillment with ShipStation

PunkyJane - Customer Case Study

PunkyJane is a handmade jewelry brand founded by Sandy Simpson that creates personalized “Mark Your Calendar” necklaces, bracelets and charms to commemorate special dates. As the business grew from a garage operation to a dedicated studio with multiple sales channels, shipping became a major bottleneck—PayPal shipping was slow and error-prone, and managing orders across stores was becoming unwieldy.

Sandy adopted ShipStation to centralize shipping for both stores, using its Etsy integration, CSV import and shipping presets to streamline workflows. The change cut daily shipping time from over two hours to about 30 minutes, eliminated many errors, and freed up time for design and production—making shipping feel like an entire department rather than a daily headache.

PunkyJane

Sandy Simpson

Owner & Head Hammer Swinger