Case Study: Peg and Awl achieves streamlined multi-channel order fulfillment with ShipStation

Peg and Awl - Customer Case Study

Peg and Awl is a small maker of reclaimed-material home goods and accessories that sells through its site (PegandAwlBuilt.com) and marketplaces like Etsy. As the business grew to a team of 13, order fulfillment across multiple sales channels became time-consuming and complex, threatening the founders’ ability to focus on design and production.

By integrating Etsy and their website with ShipStation, Peg and Awl centralized and automated shipping workflows, gaining detailed reports on shipping costs, postage history, and top destinations. The result: streamlined fulfillment, clearer cost visibility, responsive support, and more time for the team to concentrate on creating products.

Peg and Awl

Walter Kent

Co-Owner