Case Study: Peacock Supplies scales multichannel fulfillment and same-day shipping with ShipStation

Peacock Supplies ships 3x faster with ShipStation

Vendor ShipStation provided its order management platform to customer Peacock Supplies, a celebration brand selling products for holidays like Ramadan and Eid. The challenge was scaling their fast-growing multichannel business, which was selling across 11 or more online marketplaces. Their manual process of copying and pasting order details into individual carrier portals was inefficient, prone to errors like overselling, and impossible to sustain with their growth.

The solution from ShipStation centralized all sales channels into a single dashboard, automating order routing and syncing inventory across marketplaces. This enabled same-day dispatch with a lean team and allowed Peacock Supplies to scale into a fulfillment provider for over 40 other ecommerce brands. The measurable results included order fulfillment becoming three times faster, an estimated 40–50% reduction in required staff compared to manual operations, and the ability to handle peak volumes surging from around 4,000 to over 10,000 orders per month.

Peacock Supplies