Case Study: Paleo Treats achieves nearly 100% on-time, temperature-safe deliveries with ShipStation

Paleo Treats - Customer Case Study

Paleo Treats makes shelf-stable, indulgent desserts for the paleo diet and grew from a kitchen startup into a national seller after selling out at the 2009 CrossFit Games. Their biggest challenge was shipping a preservative-free product that melts above 75°F; early uninsulated shipments failed, and they needed a reliable cold-chain and a way to preserve a high-quality, branded unboxing experience.

They built a refined shipping system centered on ShipStation, running an algorithm that factors in transit days, temperature zones, delivery temps, dry ice and gel packs, while using ShipStation’s tracking, tagging and rate tools to streamline operations. The result: nearly 100% happy deliveries even in heat, faster fulfillment, and consistent branded packaging that reinforces customer experience.

Paleo Treats

Nik Hawks

Owner